marimekko 5th avenue

I recently discovered earlier in the week the new flagship Marimekko store on 5th Avenue. (In my defense, I think it is fairly new?) And, boy, was I ever thankful for this discovery! I have been familiar with the popular Marimekko patterns and colors for quite some time, but this store was even more beautiful and robust than I was expecting. The window display doesn't do justice to the rich, bold, vibrant colors & patterns that are just inside. Check it out if you're in the area!

[located at 23rd and 5th Ave]